Strengths

Unlock what makes people brilliant and help them use it every day.

When people play to their strengths, they feel more engaged, energised, and effective. The BeTalent Strengths tool helps individuals and teams discover what they naturally do best, and how to use those strengths to drive performance, wellbeing, and growth.

Built on rigorous research and real-world insight, this tool goes far beyond generic personality profiling. It delivers practical, workplace-relevant data that empowers people to thrive and organisations to harness the full power of human potential.

Discover how a strengths-based approach could transform your teams: Book a call

  • Strengths-based development is proven to boost engagement, resilience, and team cohesion. But many organisations still focus on fixing weaknesses, missing the opportunity to build cultures where people feel valued and perform at their best.

    The BeTalent Strengths tool flips the script. It helps people understand their natural patterns of thinking, feeling, and behaving - and how to apply them more intentionally at work.

    Unlock potential by helping people play to their strengths with an evidence-based framework that builds confidence, engagement, and performance by focusing on what people do best.

  • BeTalent Strengths identifies each individual’s unique strengths, preferences and motivations. The report reflects back to them their self-perceptions of their behaviours and characteristics, mapped to the 28 unique Strengths identified in our research.

    These Strengths are clustered into How I Interact, How I Deliver, How I Lead and How I Think, and rank ordered within these clusters with the individual’s Most Preferred Strengths and Least Preferred Strengths.

    It highlights not only dominant Strengths, but also hidden and untapped Strengths, giving people the language and insight to own their value and develop with confidence.

    • Improved performance: Focus people on what they do best to drive measurable productivity and engagement.

    • Inclusive culture: Build positive, inclusive workplaces that celebrate diverse strengths.

    • Scalable impact: Apply across teams, leaders, and geographies with ease.

    • Evidence-based results: Developed with robust research, accredited, and trusted by global organisations.

    Delivery meets real-world impact:

    AtkinsRéalis used BeTalent Strengths to enhance strategic thinking, innovation, and team cohesion across its leadership team.

    Haven embedded Strengths profiling into recruitment and succession planning, creating a consistent leadership language across the business.

    Brooks Macdonald redefined recruitment and retention with BeTalent Strengths to create a fairer, more inclusive hiring process, expand talent reach and set a new benchmark for diversity in financial services.

    The Environment Agency used BeTalent Psychological Safety and Strengths to simplify capability frameworks and embed a culture of inclusion, achieving 98% acceptance across senior managers.

    • Full detailed Personal and Summary reports: Visually engaging, Strength-based profiles showing potential for over- or underuse of Strengths

    • Group reports: See how Strengths are distributed across teams and functions

    • Additional practical Hiring Manager or Expert reports for talent selection, development, leadership, and team building

    • Workshops and coaching (optional): Turn data into impact through guided sessions with one of our expert associates or become an accredited practitioner yourself!

    This tool is a cornerstone for Strengths-based cultures - ideal for energising teams, developing inclusive leaders and building cognitive diversity, whilst supporting wellbeing through self-awareness.

  • Use BeTalent Strengths for:

    • Team development: Build stronger collaboration by mapping individual and collective strengths.

    • Leadership growth: Support authentic leadership by focusing on natural talents.

    • Recruitment & onboarding: Align hires with roles that maximise their energy and contribution.

    • Cultural development: Foster a positive, strengths-based culture across the business.

    Unlock hidden potential, energise teams, and embed a positive, performance-driven culture.

    Discover → Share → Map → Apply

    • Profiling & insights – Identify each individual’s top strengths.

    • Facilitated workshops – Share and explore strengths across the team.

    • Strengths mapping – Analyse collective patterns and gaps.

    • Action planning – Embed strengths into daily practice and team culture.

    • Designed, validated and tested in line with BPS standards and submitted for independent verification

    • Created specifically for the workplace, as opposed to applying academic theory to a workplace context

    • Gives individuals a powerful language to articulate their value and potential

    • Encourages inclusion by recognising diverse Strengths and helping organisations to drive cognitive diversity

    • Easy to implement at scale, from small groups of individuals to entire organisations

Help your people do more of what they do best.

Contact us to experience the BeTalent Strengths tool or arrange a team session: Book a call

Or read more about the research behind our tools.

  • "Coaching and facilitation using the BeTalent Strengths questionnaire has raised team standards at GE Power and Purdey. The tool gets to the heart of issues and what energises the team — a refreshing focus on what works, not what’s broken."

    Director of Operations, Purdey

  • "Working with BeTalent by Zircon to revolutionise our assessment approach is changing how Brooks Macdonald thinks about diversity and inclusion. Giving business leaders ownership has set the standard for good recruitment and identified the steps needed to build a more inclusive culture."

    CEO, Brooks MacDonald

  • “We have used the Strengths questionnaire across the globe to identify the Strengths and potential gaps in the global leadership teams. It has helped us to understand what we enjoy doing at work, how we would like to work together, and how we could more effectively work with each other. It has changed the way we talk to each other and the tone of the conversation.”

    Global Head of Human Resources, LSEG