Psychometric tools to unlock potential and power performance.

Bringing together neuroscience, applied psychology, and psychometrics for a smarter, more human approach to talent.

Grounded in data. Driven by evidence. Designed for impact.

We meet people where they are today, with the understanding that where they are isn’t where they have to stay - focusing on development and neuroplasticity our world-class psychometric tools help organisations unlock human potential and drive sustainable performance.

Psychological Safety

The foundation of high performance, inclusion, and innovation.

Assess your climate

BeTalent 360

Turn feedback into fuel for growth.

Great leaders are shaped by insight and reflection

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State or trait?

Build stronger teams. Support resilient people. Drive lasting performance.

Understand how to equip and motivate your leaders

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Our work

How we, and others, deploy our tools.

Santander partnered with BeTalent by Zircon to transform psychological safety from an abstract value into a daily lived experience across the organisation. Through a multi-phase programme including ambassador training, leadership workshops, diagnostics, and behavioural integration, the initiative led to stronger trust, inclusion, and alignment across 3,000+ people managers — with measurable improvements in psychological safety and employee engagement. This approach positioned Santander to retain top talent and embed a high-performing, human-centred culture across the business.
BeTalent by Zircon partnered with Network Rail’s Rail Investment Centre of Excellence (RICoE) to tackle critically low staff engagement, which had dropped to just 17%. Through a two-phase programme grounded in psychological safety, self-belief, and strengths-based development, BeTalent tools helped reframe team dynamics, build confidence, and restore purpose. The result was a 62% uplift in engagement, with the proportion of highly engaged individuals more than doubling — lifting the team from the lowest tier to the top quartile.
Zircon partnered with the executive team at AtkinsRéalis to enhance leadership performance through strengths-based development, resilience training, and decision-making diagnostics. Using BeTalent’s evidence-based tools, the engagement focused on improving strategic thinking, clarifying team roles, and fostering psychological safety. The result was stronger team cohesion, better decision-making, and improved wellbeing — equipping leaders to navigate complexity and drive innovation in a high-pressure environment.
BeTalent by Zircon partnered with Haven, one of the UK’s leading holiday park operators, to modernise its leadership development strategy and better support a diverse population of General Managers. Using tools such as BeTalent Blended 360, Strengths, and Resilience, the team co-created a personalised, data-led Leadership Blueprint structured around real-world challenges. The result is a scalable framework embedded across Haven’s talent cycle — from recruitment to succession — driving improved decision-making, personalised growth, and a consistent leadership language across parks and roles. .