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Believe you can do business more effectively hosts a suite of talent assessment tools based on neuroscience and strengths-based psychology. Our tools help you to understand the potential of your people for future success.

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Why we are different

We offer products which can be tailored to meet the needs of any company no matter the size, sector, market or culture. Because one size does not fit all. As a result, our products are incredibly agile.

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What we do

Using our unique proven formula, we help companies unravel what actually matters. Based on eight years of research into FTSE 500 and Fortune 100 organisations, using 88 different tags, our equation pinpoints what an organisation needs for future success.

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Zircon and BeTalent work together to provide expert consultancy and innovative technology solutions under one roof.

We support individuals, teams and organisations to reach their highest potential and build a competitive advantage. Our assessment tools, methods and approaches are developed to provide support and insight at all levels of an organisation, while offering particular expertise in supporting the senior management and executive levels.

Our digital first approach to talent is based on years of research within organisations, alongside a foundation of psychological theory and thought leadership in the talent arena.

We partner with our clients to build, design and deliver regional, international and global projects in the areas of Talent Assessment, Succession, Learning & Development, Leadership and Organisational Strategy, Training, Executive Coaching and much more.


The BeTalent platform securely hosts candidate information and simplifies assessment administration.


Our consultants are available to assist and advise on the best products to meet your needs.


Our products stand alone, our support is scalable depending on your requirements.

Talent Equation

The BeTalent Potential Equation is a researched and validated way of understanding and defining the future talent requirements of an organisation in order to counteract these problems. Based on research into FTSE 500 and Fortune 100 organisations, the Equation allows you to confidently and accurately identify who has the highest potential.

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Years of Experience

The BeTalent team has a breadth and depth of knowledge - all available to you and your company.

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Awards won

We are trusted by and partner with many organisations. Some of which include:

What they say about us

Meet the Team

Our Team's Values

At Zircon, our corporate values define our culture and aspirations for, ourselves, our clients and every person that comes into contact with our solutions. They have been defined, not just by our leaders, but by every member of the team.

To find out the values driving your business and your people, get in touch today to discuss our Zircon Blueprint.

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Listen to Our Podcast

Exploring the topics of workplace psychology and conscious leadership.

The Buzz

What were people saying at our latest breakfast briefing?

Benefits Of A Strengths Approach

Helen Hargrave and Rhys Connolly, Senior Consultants at Zircon and BeTalent, converse with each other about how they help our clients to work towards a Strengths based approach.