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Winning Attitude

A Winning Attitude According to Olympians, CEO’s, Founder Entrepreneurs and Media Personalities.
What does it take to be Successful?

This white paper examines a Winning Attitude According to Olympians, CEO’s, Founder Entrepreneurs and Media Personalities.

Research suggests that there are many characteristics that contribute to an individual making it to the top of their sport or industry. Less information exists about the critical elements that make the real difference and catapult people to the dizzy heights of the Olympics, Global Business or West End success. Here, success means a person being at the top of their game, achieving significant results and being championed by others as a Winner; a success that others only aspire to achieve. In this research, we have worked to understand the ingredients that make up a Winning Attitude. Our 20 years of working in the talent arena have shown that while many of us are talented and have strengths that help us to succeed, real success requires more than just talent.

In order to discover the key ingredients to success we interviewed 42 Chief Executive Officers (CEO’s), Presidents, Founder-Entrepreneurs, Sports Stars, Olympians and Media personalities including Mark Foster, Olympic Swimmer, Ruthie Henshall, Broadway Star, and Jacqueline Gold CBE, CEO of Ann Summers, who shared their mind-set and motivations to overcoming adversity and becoming champions in their field. The research found that:

  • There are 10 internal attributes of a Winning Attitude
  • Each winner is different and has a different combination of these characteristics which drive them to succeed.
  • Identifying and using Strengths helps to tangibly understand what personally drives success.
  • Real winners are never complacent, and they never lose sight of what they want to achieve.
  • Successful people have an Internal Locus of Control and take personal accountability and responsibility for their success.
  • Winners are a result of their determination, focus, belief and ‘grit’.
  • State of mind is fundamental in reaching your full potential.