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A recent meta-analysis of over 10,000 work units and over 300,000 employees in 51 companies indicates that work units scoring above the median on the “opportunity to do what I do best” item have 38% higher probability of success on productivity measures and 44% higher probability of success on customer loyalty and employee retention (Harter & Schmidt, 2002).

BeTalent Strengths consists of a questionnaire, 360 and card sort exercise designed to identify the core and distinctive strengths of an individual against 30 possible strengths.

The BeTalent Strengths Suite of Tools

  • Are quick to complete, with easy access via mobile, app or desktop
  • Have three digital delivery mechanisms: questionnaire, card sort and 360
  • Provide detailed insights, which help to raise personal awareness
  • Help people to understand the difference between their aspired and actual strengths
  • Examine bright and dark side strengths
  • Offer a robust, reliable and valid method of assessment for selection and development
  • Have multiple reports available for the user, assessor/coach and team with recommended development actions or probe questions
  • Are compared against a global norm group of managers and professionals
Details of our reliability and validity statistics can be found in our technical manual. If you are interested in receiving a copy, please contact


We recently engaged in a virtual executive team exercise with Amanda and Zircon BeTalent which included the strengths card sort exercise. This was a great way of each member of the team showing what they valued in each of the other members and it also showed a really clear and consistent picture of what each member brings to the table with very clear themes highlighted in each case. It was a very effective way of getting everyone to open up and give a little of themselves in the spirit of building the team dynamic. - Rob Parker, CEO, Topps Tiles