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We are Psychologists, passionate about making a difference for our clients

We were founded by the award-winning Chartered Occupational Psychologist Dr Amanda Potter who puts Psychology at the heart of business success.

Amanda is passionate about creating engaging ways to get to the heart of people and organisations, helping them to see how a motivated workforce that makes best use of their talent can propel a company towards success.

Amanda and her co Director Sarah have developed a formidable team of Psychologists who understand through their research what works for employees and employers alike.

In partnership with our technologists we provide targeted HR technology solutions that have global reach.

Dr. Amanda Potter


Amanda is an award winning Chartered Occupational Psychologist, with vast amounts of experience in talent strategy, assessment, development and Leadership and Executive Coaching. An Associate Fellow of the Division of Occupational Psychology within the British Psychological Society (BPS) and a Chartered Scientist, Amanda has over 20 years’ experience on aligning businesses’ talent strategy with their organisational strategy and objectives. Amanda has made a significant impact on the talent and HR strategies of many global organisations.

Sarah Linton


Sarah has been a Director of Zircon since 2006 and co-founded Be Talent with Amanda. With nearly 20 years of experience within FTSE 100 companies, her expertise lie within talent assessment and development. Sarah pursued a degree in Business Studies, leading to a specific interest in talent management, succession, high performing teams, inspiring leaders, winning attitudes, talent and potential. Sarah is respsonsible for managing the larger BeTalent projects and for all legal, GDPR and contract requirements.

Stu Scott-Davies

Technical Director

Stu has nearly 30 years of experience in the development and deployment of enterprise systems for international corporates. For the last 16 years, he has exclusively focused on the development, sales and implementation of HR-related software solutions. Previously, Stu was the MD of a UK job board and recruitment platform and the Group IT Director of a £500m UK plc, responsible for 2,500 people in 7 countries.

Tim Hepworth

Technical Innovation Director

Tim is an expert in the design and development of complex business systems. He brings a pragmatic approach to problem solving, delivering high quality solutions that provide actual business benefits. Having worked for some of the World's largest IT companies, Tim was Technical Director of a start-up internet job board, Europe's first flotation on NASDAQ for $100m.

Helen Hargrave

Senior Consultant

Helen joined in 2016 after having gained four years of experience in the Financial Services industry, as well as achieving a Masters in Organisational Psychology. Helen is a Senior Consultant with extensive assessment and development experience, having managed international projects for a range of clients including EY, HSBC, Rank Group and Atos. She is very knowledgeable about psychometrics and has a strong track record of creating Success Criteria for clients.

Rhys Connolly

Senior Consultant

Rhys joined Zircon and BeTalent in 2016 and since then has managed international projects for clients across a wide range of sectors, including Financial, Aviation, Health-Tech and Pharmaceuticals. Rhys is an experienced psychometrician and has co-developed a number of BeTalent products, while also co-authoring recent research. Rhys leads assessment for development and selection projects, adding value for organisations and their people by using data analysis to inform talent strategy.

Caitlin Cooper

Business Psychologist

Caitlin joined BeTalent in 2019 whilst finishing her Master’s degree in Occupational and Business Psychology, where she graduated with Distinction. Her dissertation project investigated the factors affecting the implementation of employee health and well-being practices in sedentary work environments. Caitlin has experience working in both the Oil & Gas industry, Hospitality industry and since joining Zircon has assisted with various client projects and the development of our BeTalent products.

Kate Bucukoglu

Trainee Business Psychologist

Kate joined BeTalent in 2019 as a placement student. She found a specific interest in the field of Business Psychology during an internship at a leading psychometrics company, which provided insight into the development of psychometric tools. Following on from her undergraduate degree, she hopes to embark on an MSc in Business Psychology. Alongside her degree, she gained experience within food, retail and events industries.

Sarah has worked with the Zircon and BeTalent team since 2008 and has over 20 years of office experience. Sarah is our Office Manager and has many roles specialising in finance, web design and maintenance and general design and branding. Sarah is also one of our Project Coordinators and her project management responsibilities involve coordination of timetables, diaries and associate bookings, peer review and proof reading of reports.

Syrie Bibby

PA & Project Coordinator

Syrie joined BeTalent in 2016. She has over 20 years of PA, Administration and Event Planning experience, working for Directors and CEO's within the Professional Services industry. As well as supporting the Zircon Directors with administration, her responsibilities also include conducting extensive research, proof reading of reports in line with client specifications, project coordination and office management.

Andrea Conti

Administrator & Coordinator

Andrea joined BeTalent in 2015, after moving to England in 2013. He has over 7 years of retail and wholesale stores and customer service/selling experience, with a great knowledge of computers and technology. As well as supporting the team with administration, his responsibilities also include managing the CRM system and the Zircon & BeTalent platform products, graphic designing and project management.

Heidi Tanfield

Support Administrator

Heidi joined Zircon in 2019. She brings over 20 years of Managerial and Customer Service experience and more recently has provided PA and Administrative support to a variety of business sectors. She has a wealth of experience to draw from across many online platforms assisting with efficiency and organisation.

Deborah Barleggs

Business Manager

Deborah joined Zircon in 2018 as a Chartered Occupational Psychologist. She brought with her two decades of experience leading client learning and OD initiatives to enhance performance at the individual, team and organisational levels. Clients benefit from her evidence-based practice, enhanced by the realism of having been client side as an executive, leader and manager.

Jan de Jonge

Business Manager

Jan is an Assessment Consultant with over 20 years’ experience in selection, leadership development, executive coaching and assessment centre management. Multi-lingual, Jan is a multi-continent experienced business psychologist. He is a highly experienced senior level consultant who is used to working at the c-suite level. Jan is a regular international speaker, straight-talking researcher, theorist and published author.

Chris King         

Business Manager

Chris is an Assessment Consultant with 30 years’ experience in selection & leadership development and assessment centre management within a variety of Government and public sector organisations. His interests are in selection and development from graduate to CEO level, spanning small size companies up to multi-billion dollar corporations.

Katie has worked within multiple industries, including the NHS, not-for-profit organisations and others. She has worked on a variety of consulting projects with Zircon, from developing team building tools and training packages, to designing and delivering assessment centres and leadership development programmes. Katie has worked with wide range of clients, including Samsung, HSBC, Royal London and others.

Richard Cooper

Business Manager

Richard is a Business Psychologist with over 20 years of experience in retail, where he previously held store management, training and organisation development roles. He brings a pragmatic and customer-focused approach to the application of psychology in the workplace. Through the development of individuals, teams and effective people processes, he has supported a wide range of organisations in improving their performance.

As an executive coach, Phil works with senior leaders across many sectors, and has a deep understanding of the demands of business. He is a qualified counsellor, and a registered member of the British Association for Counselling and Psychotherapy. Phil often combines his supportive and empathetic style with a pragmatic focus, meaning he can quickly get to the heart of the matter.

Dirk Murray-Palm

Business Manager

Dirk has worked as an Organisational Psychologist in a variety of sectors, and has extensive experience of working with clients at all levels, across different cultures. He has led on designing and delivering assessments for selection and development for several years. Dirk's analytical skills are paired with effective use of statistical analysis for validation and market/customer analysis.

Jim Bloomfield

Business Manager

Jim is an experienced consultant, specialising in assessment for recruitment and professional development. He is also an Associate Member of the Association of Business Psychologists (ABP). Jim's projects, a number of which have been international in scope, have included the design and delivery of objective selection processes, facilitation of assessment and development centres, and conducting of one-to-one feedback and coaching sessions.

Julie Lee         

Business Manager

With 25 plus years experience as a business psychologist Julie has extensive leadership development expertise and knowledge. She has worked with a diverse range of organisations in the retail, financial, government, charity, education and pharmaceutical industries. She applies her strength in understanding the fit between individuals and organisations, exploring how personal attributes, preferences and strengths can be maximised, thus supporting individuals in achieving their personal aspirations and organisations in identifying and maximising the talent of their people. Having worked at all levels, enables her to have experience and understanding of organisational and people challenges and opportunities at a broad and deep level.